Brands need a video marketing strategy. This is not a new idea, but what has changed is how important video has become on every platform and channel. Video has absolutely dominated social.
Why is this important? Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone.