Marketing can get tiring for consumers. Wherever they go they’re constantly being marketed to. We’ve seen backlashes happen before. The sudden 41% annual growth in ad blockers came as a response to the constant barrage of marketing. Your brand has to make sure that it’s not inadvertently turning consumers away due to fatigue. If consumers get tired of your marketing, you’ll struggle to gain any ROI.
This guide will show you how to make sure that your consumers don’t get tired of you marketing to them.
Stop with the Selling
Stop marketing to them in the first place. If you’re constantly creating content for conversion purposes people are going to see that and they’re going to get tired of it. People will automatically switch off if you do nothing but push your products. You need to get away from this mindset.
So how do you do it?
Produce content that people are actually going to be interested in. Online marketers produce little content that’s designed to sell. Most of a content marketing campaign will be about adding value to the lives of their target market. This is easier than you think because people are always looking for problems to be solved.
The bottom line is you should heavily limit your direct sales Internet marketing content.
Ask them What They Want
Content marketing is a constant battle to make sure that you’re actually giving people what they want. This is harder than it looks, and once you get there you have to make sure you’re staying there.
One of the easiest ways to prevent fatigue is to ask your readers what they want to see and hear from you. Not only are you showing that you care about your customers you’re giving them content that you know they already want to read. Ask them every so often what content they want.
Mix Things Up
It’s only natural that people are going to get tired of the same type of content. A regular blog will soon begin to get stale because it’s by the same person in the same niche. You wouldn’t expect to generate engaging social media posts through writing text-based statuses all the time, so why would it be the same on your website?
Mix things up by trying different mediums of content. Start publishing some infographics and videos to break up your written content. You can go one step further by investing in live streaming, or even starting a regular podcast.
Different types of content accomplish two things. First of all, you’re making sure that you’re not saturating your target market. Secondly, Internet marketers are making sure that they’re bringing in different customers who only respond to certain types of content.
Bring in Another Speaker
You might have a favorite actor, but if they appeared in every single TV show and movie you’d soon get tired of them. This is what online marketers have to cope with. Internet marketers that are always writing blogs and always writing articles are going to get boring. It’s the same voice and the same style.
Consider bringing in someone else to speak to your readers. Influencer marketing is growing for this reason. Content marketers are directing more and more of their resources towards pulling in industry influencers who can help them reach a new audience.
Online marketers understand the value of influencer marketing for preventing fatigue, but there are so many more benefits, including a greater reach and the potential for sponsorships.
Change Niche and Keep the Content Flowing
Sometimes you may find that you’ve exhausted your current niche. This is perfectly fine and you may need to branch out in order to keep things fresh. Moving to another sub-niche close to your current one can maintain the same audience and keep your content feed fresh.
Do be careful when making a switch to another niche. Too much of a sudden change can upset your audience and cause you to lose readers. Test the waters before you jump into something like this.
Last Word – Keeping Things Buzzing
You always need to be tracking your results to make sure that your engagement levels aren’t dropping. If your engagement levels do start to drop it’s a definite sign that you need to make some changes. Freshening up the sort of content you’re producing can make a big difference to your traffic numbers and conversion rates.
Which marketing tactic will you use to keep things fresh today?