What you may not have known about marketing is that many business owners are not looking outside the box. Marketing is about being creative and being innovative. But there’s a pervading belief that you have to spend a lot of money on Google and social media to get noticed. They have their place, but there are alternative marketing options in the world.
This guide is going to introduce you to some of the marketing methods you may not have considered before.
Split Test Your Headlines
So many people are always researching how to generate engaging social media posts. The problem is that the content itself is not what the majority of people are reading. Most people are reading your headline. The statistics say that 80% of people will read a headline but only 20% of those people will read the content itself.
Consider split testing your headlines as a way of better marketing your content. Online marketing is primarily about standing out in feeds full of similar content. If your headline doesn’t stand out, you’ll never have a chance to prove your worth through your content.
Some bloggers even suggest that you write a blog, leave it for 24 hours, and only then write the headline.
Add Content Where They Don’t Expect It
Your content marketing strategy may involve creating a blog and having content everywhere where people would expect it. This is a good start, but you can go much further than that. You should be focusing on leveraging your web assets to their absolute maximum.
Pages like the FAQ, Contact, and About Us offer great places to add links and cross-promotions. For example, your FAQ section could include links to troubleshooting your product. The greater content you can slip into the various parts of your website the more visible you’ll be in the search engines.
Revive Content You Didn’t Use
Whenever Internet marketers create content to get conversions they sometimes find that a certain piece doesn’t fit in. That unused piece of content is left lying around, forgotten about. And that means you’re essentially leaving money on the table. Most business owners will take this content and toss it aside forever. But smart online marketers see an opportunity for repurposing it.
Take that unused content and start repurposing it in as many different ways as you can. Make videos out of it, create podcasts, and if you have enough unused content you could even make it into a short eBook or a course.
You can even do this with content you did use. It’s not uncommon for Internet marketers to take their blogs from the last year and turn them into a long eBook or a white paper.
Consider Implementing Content Upgrades
Epic infographics and thousands of words of content can encourage your target market to buy from you. That’s great, but this is low-hanging fruit that you’re not picking. Try to upsell to them through offering content upgrades. This is the idea that by the time the person gets to the end of a piece of content they’ll know which piece of content they want to go to next.
For example, if you’ve been talking about how to grow your audience on Facebook you might write at the bottom that if they click this link they’ll find a guide on how to use Facebook’s power editor. Both pieces of content link together and you’re keeping each person on your site for longer.
That could be the substance that gets them to sign up for your list or otherwise get in touch with you.
Start Playing with the Call to Action
A call to action is important, but online marketers frequently underestimate how important it really is. You should make refining it into something more compelling a priority. Even a simple change can make all the difference in Internet marketing. Make it as compelling as possible through keeping it simple, but offering something truly great at the end of it.
For example, you could direct someone towards a course that shows them how to generate five-figures from their email list in six easy steps. Things like that are what catch the eye. Play around with offers like this. Don’t just tell someone to contact you or to subscribe to your email list. Give them more than that.
Last Word – Simplicity Counts for More
Simplicity is what counts in Internet marketing. Smart online marketers realize it’s the little things that matter. You don’t have to make sweeping changes to get the most out of your content marketing campaign.
What do you think is the key to success in marketing?