The Key to Boosting Rankings and Increasing Conversions
Wondering why your business isn’t showing up on the first, second, or even third page for the search terms you want to rank for? The solution could be as simple as making a few adjustments to ensure your website is meeting Google’s quality, trust, and relevance standards.
User Experience Is a Major Factor in Rankings
While it’s important to pay attention to how Google’s algorithm updates are affecting the search engine results page (SERPs), it’s more important to make sure you’re focusing on the right things. You may have noticed that each update is made in an effort to improve results for the user.
If you don’t have a website that’s easy to use and provides users with the information they’re looking for, you’ll end up with a high bounce rate, minimal conversions, and suffering SERP rankings—no matter how much time, effort, and money you put into SEO (search engine optimization) and PPC (pay-per-click). Google pays attention to your bounce rate which could affect your position on the SERPs.
For example, after the Hummingbird update, some companies and marketing agencies latched onto the mantra “content is king” to combat the update’s effect on their rankings. However, rather than focusing on the content’s quality and relevance to their customers, many companies started overproducing low-quality content that didn’t add much value. These misguided efforts most likely didn’t get the results these companies were looking for.
Need some help with your website’s optimization? We can help! As a digital marketing company, Emarketing Concepts want to help your company make the changes necessary to get the results you’re looking for. Contact us today or browse our website to find out how our services can benefit you.