Wondering why SEO (search engine optimization) strategy is a constant ebb and flow? Plain and simple, Google is always making updates to improve their algorithms. For that reason, business owners and SEO companies alike have to be ahead of the game to earn their spot…
The unfortunate truth is that people aren’t going to spend very much time on your website. Users make snap judgments about online content, and unless you give them a good reason to stick around, they’re going to move one. That’s why your headline needs to…
Wondering why your business isn’t showing up on the first, second, or even third page for the search terms you want to rank for? The solution could be as simple as making a few adjustments to ensure your website is meeting Google’s quality, trust, and…
In this day and age, social media is a bigger part of our everyday lives than ever. We use it to keep up with friends and family, to save our favorite and best photos, to proclaim our feelings to the world, and to market our…
It’s hard to imagine growing an online presence in 2016 using flyer’s and print media. This medium has had a stigma of not being very effective, especially over online marketing. But consultants will agree that having a successful flyer is just a matter of utilizing…
The struggle of deciding your next promotion strategy for your business haunts you for weeks or even months until you figure it out. So, after months of contemplation, you’ve landed on the idea of doing a giveaway. After all, it seems like it could have…
Telecommunication over a decade ago was much different than what we know it as today. The days of cold calling for leads, extensive focus on email marketing, and outdoor/television advertisement have decreased. The new age of digital marketing creates a more dynamic field for all…
Sometimes you can have too much of a good thing – so much that you don’t even know what to do with it all, and are no longer able to enjoy it to its full potential. This is true of everything from candy to marketing…
Influencer marketing has existed for many years, but it hasn’t always been widely considered as valuable “content marketing” until recently. However, the truth is, influencer marketing has been a content marketing strategy well-known even before the birth of the internet. Influencers are the people…
Marketing can get tiring for consumers. Wherever they go they’re constantly being marketed to. We’ve seen backlashes happen before. The sudden 41% annual growth in ad blockers came as a response to the constant barrage of marketing. Your brand has to make sure that it’s…