6 Conferences Marketers Should Attend in 2017
Marketing is an unpredictable industry. Only 9% of marketers claim they know whether their efforts are bearing fruit. You must stay on top of the latest trends if you’re going to have any success. Attending marketing conferences could introduce you to new search engine optimization concepts. Going to a marketing conference could show you how to better connect with your customers.
With 2016 almost in the history books, it’s time to start thinking about the conferences marketing experts should be thinking about in 2017.
The Adobe Summit features a range of marketing workshops, sessions, and labs. They cover everything from email marketing to mobile marketing. Any marketing experts who come to this event will learn a lot from one of the biggest brands in the world today.
It’s a four-day event held every year, which makes it one of the longer conferences on this list. You can simply attend for the day most relevant to you if you don’t want to waste any time.
Marketo’s Marketing Nation Summit
The Marketo’s Marketing Nation Summit is one of the biggest conferences of its kind in the world. The last edition of this conference brought in over 6,000 different marketers. There were over a hundred sessions on content marketing, lead generation, and lead nurturing.
What we love about this conference is that every single year you learn something new. The marketing strategies and tactics talked about within the labs and workshops all focus on the trends relevant to that specific year. Every conference has a theme, so you know that what you’re learning is relevant.
B2B Content2Conversion Conference
B2B Content2Conversion is one of the smaller conferences on this list. This is better for many content marketers because they’ll find it to be a more intimate affair, where they can speak directly to the speakers. It always takes place within the first few months of the year, so you can refine your strategies for the entire year.
There are always in-depth discussions of content marketing, sales enablement, and demand generation. The focus is always on providing actionable takeaways for anyone who attends.
Social Media Marketing World
Nothing is more important than social media marketing for drawing people to your brand. Attendees will learn all about how best to leverage social media to bring in new customers. Social engagement using your social media platforms will ultimately mean the difference between becoming a good company and becoming a great company.
This annual conference brings in over 3,000 marketers from across the United States. Experts will tell you all you need to know about how the big brands make social media work for them. In the past, powerhouses like Jay Baer and Joe Pulizzi have attended Social Media Marketing World as speakers.
Emma’s Marketing United
This is another more intimate conference that brings in lots of experts every single year. You’ll learn from some of the industry’s most intelligent and most creative. Marketing United is less about running down the trends and the movements within the industry and more about coming up with new and creative ideas.
Everyone in the world of content marketing knows how important it is to be able to break the mold and do what others aren’t doing. This conference will inspire you and encourage you to think outside the box. You might just come up with that one big idea by attending this conference.
Content Marketing World Conference
Based in Cleveland, Ohio, the Content Marketing World Conference is a favorite for marketers from all over the world. There are over 150 sessions covering major topics like sales enablement, good content writing, and measuring your results. These sessions are aimed at both the beginner and the expert, so it doesn’t matter how much previous experience you have.
It’s one of the conferences that we would recommend if you can only attend one in 2017.
Why Should You Attend a Conference?
Marketers are forever fighting an uphill battle. They’re competing against thousands of other professionals just like them. Most of the competition will continue to trundle along trying the same content marketing strategies and tactics every single day. You can get a crucial advantage by attending a conference.
You’ll be able to learn from the best and you’ll be introduced to strategies you’d never previously considered. It all makes sense for anyone who wants to do more and be more.
Conclusion – Get on the Shortlist
Many of the above conferences have a limited number of spaces available. Registration is not yet open for most of them, but make sure you’re automatically alerted when you can buy tickets. These conferences are in extremely high-demand and you wouldn’t want to miss out on some of these marketing lessons.